BIZGEEX
Case Study · Live-Commerce

Live-Commerce for Fashion Brands.

How we turned a designer collection into a live shopping event on Whatnot: recruiting on-camera hosts, producing the show, bringing in buyers and handling fulfillment, so the brand only has to show up with the product.

Client
European designer brand (confidential)
Platform
Whatnot Live
Market
South Florida · US
See What We Built ↓ Request a Walkthrough
Designer collection editorial Designer bomber jacket Designer bomber jacket on location

The Problem

Great product. Static sales.

Live shopping is where fashion buyers discover and buy on impulse. But most brands can't run it on their own.

🛍️

Product pages don't sell the feel

Fabric, fit and craftsmanship are hard to convey in a photo. Buyers want to see the piece worn, styled and explained, live.

🎙️

No on-camera talent in-house

A good live show needs a confident host, a run-of-show and production. Few brands have the people or the time to do it every week.

👥

An empty room on day one

Opening a live channel without an audience means broadcasting to nobody. Buyers have to be brought in before the show starts.

The Solution

A done-for-you live shopping system.

BizGeex runs the four moving parts. The brand supplies the collection and keeps its own official channel.

  1. 01

    Host Recruitment

    We find and onboard local style creators as VIP guest hosts, with a clear offer and zero inventory risk for them.

  2. 02

    Show Production

    Run-of-show, styling flow and drop mechanics designed to keep viewers watching and bidding through a 2-hour event.

  3. 03

    Buyer Acquisition

    Targeted campaigns bring affluent US buyers into the room before the broadcast goes live.

  4. 04

    Fulfillment & Payouts

    Order shipping and host settlements are handled end-to-end, so nobody on camera touches logistics.

What We Built

The deliverables.

The first piece is open for preview. The rest of the playbook is shared privately during a walkthrough.

Host Recruitment Proposal preview

Interactive landing page

“Host an Exclusive 2-Hour Luxury Vault Drop.”
01 ✓ Live · Preview open

Host Recruitment Proposal

The landing page we use to recruit VIP guest hosts: the collection, why it's easier than normal reselling, the 4-step process from discovery to payout, the FAQ, the ideal host profile and an application flow.

  • ✓ Collection showcase with product carousels
  • ✓ Host value proposition and 4-step process
  • ✓ Ideal host profile and FAQ
  • 🔒 Host economics (shared on request)
View the Proposal →
🔒
02Available on request

Show Run-of-Show & Production Playbook

Minute-by-minute structure, drop sequencing and on-camera styling flow.

🔒
03Available on request

Buyer-Acquisition Campaign

Audience targeting, pre-show promotion and the sequence that fills the room.

🔒
04Available on request

Host Economics & Payout Model

Compensation structure, earnings scenarios and settlement workflow.

A Good Fit

Who this is for

  • ✓ Fashion, apparel and accessories brands with existing inventory
  • ✓ Designer and boutique labels selling mid-to-premium price points
  • ✓ Brands that want a new sales channel without hiring a studio team
  • ✓ Wholesalers looking to move collections direct-to-consumer

Probably not a fit

  • — Ultra-low-ticket or fast-fashion catalogs
  • — Brands without stock ready to ship
  • — One-off events with no plan to run recurring shows

Private Walkthrough

See how the whole strategy works.

Tell us about your brand. We'll walk you through the full system, including the deliverables and numbers we don't publish here, and tell you honestly whether it fits.

  • ✓ 30-minute call, no obligation
  • ✓ Full host economics and payout model
  • ✓ Production playbook and acquisition plan
What do you want to see?

We reply within one business day. Your details stay private.